Пути Stella McCartney и LVMH расходятся

МБ
Мария Бурлака
28 января 2025
Пути Stella McCartney и LVMH расходятся
Фото. Spotlight

Она выкупит миноритарный пакет акций, принадлежавший LVMH: британский Дом Stella McCartney больше не будет находиться под контролем модного конгломерата, передает Business of Fashion. Напомним, что пять лет назад дизайнер и ее марка перешли под «крыло» к Бернару Арно, завершив сотрудничество с его конкурентами — люксовой группой Kering. Инсайдеры говорят, что Маккартни отправляется в свободное плавание, но продолжит консультировать Арно и руководящий состав относительно устойчивого развития.

Пути Stella McCartney и LVMH расходятся
Фото. Getty Images. Автор. Gregg DeGuire

Чем именно было вызвано такое решение, пока не сообщается. Возможно, сейчас, когда Стелла Маккартни вернула себе полный контроль над брендом, Stella McCartney пойдут по другому пути развития, который будет отличаться от стратегии LVMH. Модельер основала марку в 2001 году в партнерстве с Gucci Group (теперь Kering). Через 18 лет сотрудничества дизайнер выкупила 50-процентную долю и ушла к LVMH.

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